The Laroo product
CRM, sales, purchasing, stock, accounting, HR and projects. Odoo-inspired dense UI, invoice portal and Sanctum API for your teams.
ProductTeam & expertise
About Laroo
A ready-to-use ERP platform and Odoo × Laravel integrations built to last — designed by developers who ship to production.
Based in Europe, we support SMBs and startups: the :name product, custom connectors, client portal and documented API.
9+
Business domains covered
3
Entry points (back-office, portal, API)
100%
Modern Laravel & PHP stack
Product
Product and integration, same standards
Whether you deploy :name or connect Odoo to Laravel, we aim for the same quality: tested code, readable UI, clear documentation.
Odoo × Laravel integration
Connectors, bidirectional sync, webhooks and migrations. We define the source of truth per data type and monitor critical flows.
IntegrationHow we work
A simple framework to move forward without surprises — from audit to production.
-
01
Scoping
Workshop on your business flows, existing data and priorities (product, integration or both).
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02
Build
Short iterations, automated tests on sync paths, reviews with your teams.
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03
Run
Documentation, job monitoring and planned evolutions with you.
The developer behind the product
Martin Lechêne
Martin leads DOG&DEV and the technical direction of Laroo. A PHP/Laravel/Livewire specialist, he builds SaaS and business platforms with a strong focus on UX and maintainability.
Products & ecosystem
Hosting (AnHosting, AnDevs) and business SaaS shipped to production.
Open source & content
Laravel packages, Chrome/VS Code extensions, technical writing (Medium, Dev.to).
B2B integrations
itsme®, Ledger, AI/LLM — Laravel-first architecture and monitored flows.
Products & brands
Vetzy
PanelRP
StreamCrea
DiscoBot
GitChat
AnHosting
AnDevs
At a glance — Martin leads DOG&DEV and the technical direction of Laroo. A PHP/Laravel/Livewire specialist, he builds SaaS and business platforms with a strong focus on UX and maintainability.
An ERP or integration project to scope?
Tell us your context — we reply within two business days.